Goals and objectives

I was approached by my previous clients, who wanted to start a fireproofing business. With a limited budget, and no vision of a name or identity, other than “keep it simple”, they gave me full creative control. I was surprised to find that London Fireproofing was available so I quickly purchased the domain name.

I kept the logo as simple as possible, choosing cadmium yellow as the primary colour.

Business Requirement
Create a name and identity for a fireproofing company, London based.

Action
Develop a bold and memorable, no fuss identity

• Business cards: Thick and durable card to survive the desk of the steel fabricators, edged in red to enhance the flame.